a foreigners' guide to eremeka arcades - 外国人のためのエレメカアーケードゲームガイド: 1967 Rifleman

Name: Rifleman - ライフルマン
Year: 1967
Company: セガ (Sega)

Rifleman is an iconic shooting game released by Sega in 1967. It gives the player a chance to shoot 5 targets, marks the paper with their results, and gives the player their recorded results. It appears to be based on a German machine that was released 1966 but patented 1958. The first mention I've found in the English-language press is of the appearance of Rifleman at the 1967 MOA show.

Cash Box 1967-11-11

1969 machine directory entry

Japanese flyer, from the Sega official website

Cashbox 1968-07-07
the photo shows a a lineup of 6 Rifleman machines

The article does not actually mention Rifleman, I have only included it for the great photograph. But here is the transcription anyways:

SEGA, TOHO CELEBRATE 10TH ANNIVERSARY FRIENDSHIP ALSO, 10TH BIRTHDAY OF UMEDA ARCADE - 300 ATTEND
OSAKA An anniversary party to mark 10 years of close cooperation was sponsored jointly here last month by the directors of the Toho Motion Picture Company and Sega Enterprises Ltd. The occasion also marked the 10th birthday of Sega's 150-game Umeda Arcade in the Toho Theater Building in Osaka.
Over 300 guests from the amusement, recreation, and entertainment industries attended a buffet luncheon. Film stars under contract to Toho were invited, and their presence added greatly to the spirit of the occasion. The guests were each given a specially inscribed souvenir.
Toho and Sega have cooperated- always with success in several distinct areas of the amusement/recreation field. Further, most of the arcades established by Sega during the past 10 years have been in collaboration with Toho.
The Umeda arcade is one of the world's largest and busiest with more than 3,000 visitors per day. It is situated in a structure devoted to all types of recreation. Cinemas, mah-jong rooms, Olympia Centers, and restaurants are found throughout the massive building. The arcade, itself has 4 separate entranceways from several levels.
Anniversary toasts at the party were given by Toho Director of Operations Mr. G. Inoue and Sega President David Rosen, who both, in their remarks, looked forward to expanding cooperation on the sound basis of the many successful joint ventures inaugurated during the past decade.
Toho has its major studio in Tokyo and produces scores of films each year for showing in the company's hundreds of motion picture theaters in Japan and overseas, as well as on commercial television. In recent years they have successfully diversified into allied areas of the leisure industry.
Sega is Japan's largest manufacturer, distributor, importer, exporter, and operator of coin machines.
[PICTURE CAPTION]
The 150 game Umeda Arcade is one of the world's busiest, with 3,000 visitors per day.

Rifleman, front and center!
via yomogi2017

The instructions and schematics for the exported Rifleman are available at Archive.org

via yomogi2017

2 Rifleman units at the back

Rifleman in the center, behind the man in the grey hacket

Rifleman in a USA arcade

Some through-the-lens gameplay footage:

English flyer, front

English flyer, back

Converting the specifications to metric:
Height 5'4" = 163 cm
Width 1'10" = 56 cm
Depth 2'7" = 79cm

Rifleman appears to be Sega's version of the German-made machine Schützenstand.

The patent was filed in 1958, and while you can translate the German text, focus on the mechanism on page 4. It is exactly the same mechanic as Rifleman.

German patent DE1268893B - page 1

German patent DE1268893B - page 2

German patent DE1268893B - page 3

German patent DE1268893B - page 4

There are actually 2 machines, but they appear to be basically the same. The earliest, according to automatix-club.de, is Rehbock Schützenstand from 1966. (archive)

1966 Rehbock Schützenstand by Helmut Rehbock, Hamburg

And in 1967, the same year Rifleman was released by Sega, the slightly more common version was released: Präzisions-Schützenstand by JDO-Apparatebau. (archive)